Call It Spring

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WHEREVER CIS GOES, TUMBLR GOES. OUR READERS WILL SEE, LOVE, FEEL, LAUGH AND LEARN WHAT WE DO. IT’S AN INSIDE LOOK AT A FASCINATING WORLD, WITH A PLAYFUL, POETIC AND SINCERE POINT OF VIEW IT’S CAPTURING THOSE TINY MOMENTS WHERE LIFE HAPPENS, CELEBRATING THOSES INSTANTS WHERE CURIOSITY LEADS YOU TO DISCOVERY. CALL IT YOURS, CALL IT NOW,
CALL IT SPRING.

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Our designers were off to Tokyo last week and they had a blast! Here are some of the highlights from their trip!

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While they were trekking away in Europe on an inspirational trip, our design team pit-stopped in Paris; just enough time to enjoy macarons, an allongé and take a picture of a Smart Car parked sideways.

Paris, je t’aime!

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Here are more behind the scenes pics of the S/S12 Campaign shoot.

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Here’s a first glimpse at our S/S12 Campaign shoot location - the incredible town of Marfa, Texas.

Needless to say, we fell deeply, deeply in love.

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Loving the restaurants in Tokyo!

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Our designers discover Tokyo…

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Our designers find inspirations in all corners of the world.

First stop : China + Hong Kong

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Our Call It Spring Travel mascots - brilliantly dubbed Hot & Spicy (how cute are they??) - were off to Cali with us for the Beverly Center CALL IT SPRING Store Opening with one of our fave bloggers, Geri Hirsch.

Good times were had by all.

xx

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Meet Reanna

CIS: Introduce yourself.

RE: Hi! My name is Reanna Evoy. I’m an Art Director which simply translates to: I make things pretty.

CIS: What was your inspiration for your Tumblr post?

RE: I’ve selected a few images that are reminiscent of winter’s chill. Baby, it’s cold outside! Let’s head to the cabin to warm up and spend the weekend filled with friends, wool blankets and piping hot tea. It’s about exploring the nearby woods, a moonlit party in the evergreens and sneaking a kiss by a winter bonfire. Bundle up!

CIS: There are still a few winter months left. How will you keep cozy?

RE: My mother lives on Vancouver Island close to where we shot the CIS fall/winter 2011 campaign. On her travels around the coast, she found an authentic Cowichan sweater with a giant eagle knitted on the back. It’s incredible! She recently sent it to me and I can’t wait to wear it. Talk about keeping toasty all season long.